The Fun Theory
Throwing garbage in a garbage can instead of on the ground should not reasonably be so hard. Surprisingly, many still fail with this. Fun theory is trying to get more people to throw rubbish in the bin instead of on the ground by making it more fun.
The Fun Theory is dedicated to the idea that something as simple as joy is the easiest way to get people to change.
That there needs to be more difficult than make things more to have the change for the better.
Which does not matter as long as there is improvement,
For yourself, the environment or whatever you want.
"Take the stairs instead of rolling stairs or the elevator and feel better" is something you often hear or maybe read in Sunday supplements, Few if any man have followed this advice.
Now, they are trying to get more people to take stairs over escalator on a normal day on Stockholm by making it more fun to take stairs.
The Fun Theory actually inspires me, to change people's behavior, we can do it in a fun way.
The ordinary thing we normally see in our life, our perspective toward certain thing or people, and even our behavior, can actually be changed by creating more fun on it.
References
Rolightsteorin. (2009, October 7). The world's deepest bin [Video file]. Retrieved from http://www.youtube.com/watch?v=cbEKAwCoCKw&feature=channel&list=UL
Rolightsteorin. (2009, October 7). Piano stairs [Video file]. Retrieved from http://www.youtube.com/watch?v=2lXh2n0aPyw
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