PROJECT1: #03
SHARE A COKE CAMPAIGN
We see how Coca-cola has made the change.
They share happiness. :D
This is not an advertisement, but I must admit Coke did well in their marketing planning. Very well.
They understand how much the power of W.O.M (Words-of-Mouth) stands a part in today's life(through facebook, twitter and stuff.).
Coke is creative. Their ideas are simply awesome.
They are trying to give back to the society by sharing happiness.
By sharing their Coke, they are bringing happiness to the people: THIS IS THE KEY!
Right.
HAPPINESS.
People love/enjoy merriment, pleasure, mirth. That makes life brighter, and somehow, easier.
Apparently, Coke UNDERSTANDS that.
They create and strike the joy to people so people will adore it, and slowly accept it.
In that video, does anybody not smiling or laughing? Does anybody still remember how many sugar is in the cans/bottles and doctors'/experts' advises to not drinking too much of those?
Obviously, we can see the majority accept it.
They understand how much the power of W.O.M (Words-of-Mouth) stands a part in today's life(through facebook, twitter and stuff.).
Coke is creative. Their ideas are simply awesome.
They are trying to give back to the society by sharing happiness.
By sharing their Coke, they are bringing happiness to the people: THIS IS THE KEY!
Right.
HAPPINESS.
People love/enjoy merriment, pleasure, mirth. That makes life brighter, and somehow, easier.
Apparently, Coke UNDERSTANDS that.
They create and strike the joy to people so people will adore it, and slowly accept it.
In that video, does anybody not smiling or laughing? Does anybody still remember how many sugar is in the cans/bottles and doctors'/experts' advises to not drinking too much of those?
Obviously, we can see the majority accept it.
Coke brings out surprises to their potential customers. This is why I am so impressed by Coke.
Coke's actions inspire me to start/do things begin from the heart of "sharing" with others.
And "sharing" convert to "happy".
Most of the people don't "share" anything these day, which is kinda sad but real.
Because we don't feel secure like before anymore.
However, let's look at what Coke had done to reconnect with their potential customers, they are building their relationship, and try to stay related with them.
They start from making people to like them first, by "sharing".
Giving out joy to the society is fun. :D
I'm sure you are agree with me.
Aren't you smile as well when you're watching it? Lol.
References
Cutest Truck, EVER!
:)
This truck travels around Malaysia.
Been to Melaka, Penang, KL and other areas.
Coke has been doing that to other countries as well.
And "sharing" convert to "happy".
Most of the people don't "share" anything these day, which is kinda sad but real.
Because we don't feel secure like before anymore.
However, let's look at what Coke had done to reconnect with their potential customers, they are building their relationship, and try to stay related with them.
They start from making people to like them first, by "sharing".
Giving out joy to the society is fun. :D
I'm sure you are agree with me.
Aren't you smile as well when you're watching it? Lol.
References
Cocacola. (2010, July 6). Coca-Cola Happiness Machine London [Video file]. Retrieved from http://www.youtube.com/watch?v=M0D3jKLz6sA&feature=relmfu
Cocacola. (2010, Jan 12). Coca-Cola Happiness Machine [Video file]. Retrieved from http://www.youtube.com/watch?v=lqT_dPApj9U
Cocacola. (2012, May 11). Coke Hug Machine [Video file]. Retrieved from http://www.youtube.com/watch?v=A45sjUX7mp0&feature=relmfu
Cocacola (2012, Jan 4). Semagat Truck Melaka Tour (Dataran Pahlawan) [Video file]. Retrieved from http://www.youtube.com/watch?v=ARaI3zOfXMM
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