Time limitation = motivation
'The Book That Can't Wait' ('el libro que no puede esperar') is printed in ink that begins to disappear when the book is opened for the first time.
Books are very patient objects. we buy them, and then they wait for us to read them. days, months, even years.
That’s OK for books, but not for new authors.
If people don’t read their first books, they’ll never make it to a second.
'The Book That Can't Wait' is a literary work printed with ink that completely disappears within two to four months of opening the package, urging purchasers to actually completely read the book shortly after they buy it.
The project was developed by argentiniansmall publishing house and bookshop eterna cadencia in collaboration with the buenos aires office of creative agency draftFCB, for an anthology
of new latin american authors. sealed in air-tight packaging, the specially developed ink begins to disappear upon its exposure to light and air.
It is a magical and poetic way of confronting a real problem: more people will try to finish their book because of the time limit that has been given.
The book that was a message in itself, that encourages us to read those authors, before their stories disappear for real, right before our eyes.
It is a pretty effective and creative way to encourage people to actually READ the book that they may or may not have purchased. Time limits are always the best pusher to motivate humans.
Despite of its effectiveness, which we can only see it in the future, this creation is definitely a blast!
References
Designboom. (2012). The book that can't wait is printed in disappearing ink [Image]. Retrieved from http://www.designboom.com/weblog/images/images_2/2011/jenny/book-that-cant-wait/libro01.jpg
Designboom. (2012). The book that can't wait is printed in disappearing ink [Image]. Retrieved from http://www.designboom.com/weblog/images/images_2/2011/jenny/book-that-cant-wait/libro02.jpg
No comments:
Post a Comment